Company News, New Products

Sephora Picks Up Playa

Hair care brand expands into beauty retailer online and soon in stores.

The California-based “clean” hair care brand Playa debuted on Sephora.com as it celebrated its one-year anniversary since entering the market in May 2017. Thanks to a cult fan following, the indie beauty brand has experienced significant growth, transitioning it from direct-to-consumer to a key player in the global retail space.    The collection—which features shampoo, conditioner, texture spray, dry shampoo and hair oil spanning from $26-$38—was intentionally edited to simply the consumer’s ...

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